National Sticker Day on January 13th recognizes all the ways stickers brighten up a page or send a special message. The day celebrates all things stickers, from the custom printing of them to sharing stickers. Every sticker has a story.

Historians credit the European merchants in the 1880s as the first to stick labels to their products, in an effort to promote their goods and wares to passersby.

These savvy, pre-industrial entrepreneurs used a gum paste to get the labels to adhere and, well, stick: hence “stickers.” By the 1900s a sticker-specific paste had been developed and was widely used, most notably on stamps, which dried and then would re-apply when moistened.

The observance is in honor of R. Stanton Avery, who was born on that day in 1907. Avery was the original creator of the adhesive label with removable backing.

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